Director of Admissions at Fairmont Private Schools
Job Summary
Job Summary
Job Description Summary SUMMARY The Admissions Director is responsible for leading the campus enrollment strategy and admissions function, with accountability for achieving new enrollment and re-enrollment goals while delivering an exceptional experience throughout the prospective family journey. The Admissions Director owns the campus admissions pipeline from inquiry through enrollment, including lead management, qualifications, campus tours, applications, follow-up, conversion, forecasting, and onboarding. The role uses data and enrollment insights to identify opportunities, address performance gaps, and drive actions that support the campus enrollment objectives. The Admissions Director works closely with the Managing Enrollment Director, Campus Director, Marketing, Finance, and other key stakeholders and actively collaborates with Admissions Directors across Fairmont Schools to implement consistent admissions Practices, share best practices, and strengthen overall enrollment performance. Job Description QUALIFICATIONS Bachelor’s degree preferred. Minimum of five years of successful experience in admissions, enrollment management, education, consultative sales, business development, customer experience, or a related field. Experience in independent/private school admissions strongly preferred. Demonstrated success working toward measurable enrollment, sales, or conversion targets. Strong interpersonal, relationship-building, and consultative communication skills. Strong analytical skills and ability to interpret pipeline, conversion, and enrollment performance data. Experience using CRM and enrollment management systems; HubSpot or similar CRM experience preferred. Excellent organizational skills, attention to detail, and consistent follow-through. Self-motivated, results-driven, collaborative, and adaptable. Proficiency in Microsoft Office Suite, Google Workspace, and other relevant business applications. ESSENTIAL DUTIES AND RES
Job Description / Essential Elements:
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ATTITUDE:
Is a determined and driven leader living and breathing productivity; always inspiring and driving others; essential for meeting and exceeding sales expectations and maintaining client retention.
Is a passionate individual that wants to see the school grow and thrive.
Is a positive and inspiring individual radiating a strong “can-do” attitude; continuously meeting all challenges head-on with enthusiasm and winning spirit.
Is a consummate professional consistently operating with rewarding perseverance; demonstrates vision, follow-through, and completeness of tasks and projects.
Is a futuristic and innovative thinker continually learning, creating, and adapting processes and solutions; positively impacting planning, organizing and presenting ways to achieve new business growth and maintain client retention.
Has a sincere desire to do all things with a high degree of integrity and honesty; professionally performing with an unwavering ethical standard with all parties at all times.
Operates with a confident demeanor, accepts challenges head-on; validates confidence with proven success time-after-time.
Is adaptable to a changing work environment with a mix of ideas from senior leadership.
Is self-motivated to maintain focus on growing your campus enrollment.
SKILLS:
- Possesses and uses strong interpersonal skills necessary for relationship building, coaching team members and maintaining diplomacy; is possessed with the ability to quickly assess individual or team needs or concerns and address them in a productive manner with resultant successes; breeds loyalty and eagerness to produce; fosters a friendly and professional atmosphere.
- Effective time management requires someone to analyze their workload, assign priorities, and maintain focus on productive endeavors.
- Focuses on listening intently whether to individuals, sales team, company personnel, prospective customers, or existing clients with the goal of positive resolutions and solutions for each situation.
- Ability to multitask effectively and be able to rotate their concentration smoothly and entirely from one activity to another.
- Exhibits a high degree of follow-through with prospective customers and existing clients and inculcates this trait in all sales team members.
- With professional judgement and experience will ask for the business appropriately.
- Effectively fosters an open door policy of communication; is open to individual, team, company, customer, client and consultant information to maintain a cohesive situational awareness to solve problems and increase productivity.
- Is resourceful, uses all available assets, tools and techniques with maximum efficiency, and yet is adept at improvising when necessary.
- Bachelors degree in Business or related field.
The Admissions Directors Key activities:
- Achieve sales goals by preparing and planning strategies for building new relationships and maintaining existing relationships.
- Demonstrate perseverance and efficiency in following-up and following through with all customer engagements.
- Understand the principles of successful networking and execute well across all available platforms.
- Maintain a high level of confidence in communicating with and selling to primary decision makers.
- With pre-planned effectiveness, strategically navigate a route to successful goal pursuit.
- Develop crossing-selling/up-selling strategy to increase growth of additional service.
- Accurately, effectively, and consistently maintain CRM/Pipeline Reporting for executive review.
- Practice and develop closing strategies with the team to increase conversion rate.
The following results are expected by the Admissions Director:
- Increase new business growth—Convert 10 new students per year from community outreach events.
- Sustain existing business growth—Maintain 90% enrollment retention throughout the year.
- Enrollment Growth- Exceed monthly and yearly enrollment growth target.
- Beat competition head to head—Rise above local market competition and stats.
- Reinforce value-add components/contributions—Communicate Fairmont’s value proposition to everyone they meet – From Fairmont’s own family, to partners, to new clients.
- Innovate—Identify additional opportunities to strengthen and increase market share.
Requirements / Qualifications
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