Director - Enrollment and Retention Services

Salary: $100,928.00 - $122,976.00 Annually

Job Type:

Job Number: 08.11.26 R1

Closing: 9/8/2026 11:59 PM Pacific

Location: Santa Barbara, CA

Department: Enrollment Services

Basic Functions

Under the direction of an assigned administrator, plan, organize, direct, and control Enrollment and Retention Services operations and activities. Conduct a variety of outreach, recruitment, and new student orientation functions to facilitate, enhance, and assure smooth student enrollment at the College; consult and collaborate with various departments such as Financial Aid and Office of Communications, and constituent groups to facilitate the development, implementation, and operation of student programs and activities designed to increase student retention; coordinate print and online communications, department personnel, and information to meet College enrollment and retention needs.

Representative Duties

ESSENTIAL DUTIES:

Conduct a variety of outreach, recruitment, and new student orientation functions such as program advisement, pre-enrollment, orientation, registration activities and support services to facilitate, enhance, and assure smooth student enrollment at Santa Barbara City College.

Oversee and participate in providing information, consultation, and assistance to prospective and current students, parents, and the public regarding the College.

Consult and collaborate with various departments and constituent groups to facilitate the development, implementation, and operation of student programs and activities designed to increase student retention.

Assist in the development and implementation of the College marketing plan as it relates to student outreach and retention, including digital outreach and management.

Coordinate marketing activities to enhance student enrollment; oversee and participate in the preparation and distribution of a variety of other promotional and informational materials;

Plan, facilitate, and implement large-scale events including orientations, college fairs and open house events for prospective and new students, parents, and community members to provide information about the college, application process, support services, and programs.

Coordinate and ensure accuracy of print and online communications and publications, including relevant college webpages, related to college outreach and enrollment, and to meet the college's enrollment and retention needs.

Train and evaluate the performance of assigned staff; interview and select employees and recommend transfers, reassignment, termination, and disciplinary actions; assign employee duties and review work for accuracy, completeness, and compliance with established standards and procedures; coordinate, train, and oversee student and hourly workers.

Provide leadership and oversight for student peer staff, ensuring effective support of admissions, records, and enrollment services operations through training, supervision, and continuous development.

Respond to inquiries and correspondence regarding College admissions, enrollment, programs, services, and requirements; meet with prospective students and families to provide guidance on enrollment, registration, and transition.

Provide leadership and training to ensure timely and accurate response to all general information and telephone calls to the College related to Enrollment Services.

Provide leadership and training to ensure appropriate and student-centered referrals to other campus programs, resources, and departments.

Coordinate and collaborate closely with other programs and departments related to outreach and retention support, including Non-Credit/School of Extended Learning, Dual Enrollment, Admissions and Records, Academic Counseling, and other educational support programs

Develop, implement, and conduct recruitment and outreach activities at secondary schools; coordinate, arrange, and participate in school visits and events to recruit students and promote the College; prepare and deliver presentations

Develop, implement, and conduct recruitment and outreach activities at community-based organizations; coordinate, arrange, and participate in visits and events to recruit re-entry and non-traditional students and promote the College; prepare and deliver presentations

Serve as a liaison and coordinate communications, information, programs, and services between personnel, school districts, educational organizations, outside agencies, students, families, and the public; Support positive community relationships by efficiently and professionally managing and resolving issues.

Oversee, train, and evaluate in-person, virtual, and telephone Welcome Center functions and staff;

Serve as a member of college-wide committees related to strategic enrollment management; provide meaningful input related to outreach, matriculation, and retention.

Serve as a member of Student Services leadership.

Develop, oversee, coordinate, and conduct individual and group campus tours and new student orientations for students, families, and other visitors; notify faculty and departments of tour activities and timelines; reserve facilities and ensure the availability of tour guides.

Oversee and participate in the preparation and maintenance of a variety of records and reports related to prospective students, special events, budgets, and assigned activities

Responsible for the preparation, development, and management of multiple budgets and grants; review and evaluate related budgetary data; control and authorize expenditures in accordance with established limitations

Establish and maintain positive working relationships with the local service area school districts. Establish networks, rapport, and positive relationships with the communities in the District.

Research and investigate and respond to trends in outreach, recruitment and enrollment efforts.

Work with Institutional Research and Planning to develop plans to achieve targeted enrollment growth for new and low-enrollment/low enrollment programs and to address equity gaps.

Produce and distribute progress reports on enrollment goals

Collaborate in College-wide efforts to promote student success that is demonstrated by achieving and sustaining retention goals and graduation rates

Act creatively as an individual and in concert with others to initiate programs and further develop programs that will enable the College to meet its strategic objectives for enrollment, persistence, and timely graduation

Collaborate with Information Technology to examine, evaluate, and make recommendations for technological innovations and technology-based services. Identify and help procure technology to improve student engagement, communications, and success initiatives

Establish, monitor, evaluate, and improve processes, procedures, and/or standards, ensuring alignment with College mission, values, goals, and objectives and local, state, and federal laws and regulations

Operate a variety of office equipment, including a copier, computer, and assigned software; drive a vehicle to conduct work

Attend and conduct a variety of meetings as assigned; develop, implement, and conduct in-services concerning enrollment, outreach, and recruitment functions both on and off campus

Sensitivity to and understanding of the diverse academic, socio-economic, cultural, disability, and ethnic backgrounds of Community College Students

OTHER DUTIES:

Perform related duties as assigned

Education and Experience

Any combination equivalent to: bachelor's degree with major coursework in sociology, psychology, communication, or related field and three years of increasingly responsible experience working with College enrollment, recruitment, or related functions, including frequent public contact.

Knowledge and Abilities

KNOWLEDGE OF:

Standards, practices, procedures, and techniques supporting college outreach, recruitment, admissions, enrollment, orientation, transfer processes, retention, and student services.

Knowledge of and sensitivity to students from diverse academic, socioeconomic, cultural, disability, ethnic, and racial backgrounds.

College organization, operations, policies, and objectives.

Policies and objectives of assigned programs and activities.

Correct English usage, grammar, spelling, punctuation, and vocabulary. Data literacy, such as the ability to interpret enrollment data and retention statistics, is essential for making informed strategic decisions.

Oral and written communication skills.

Interpersonal skills using tact, patience, and courtesy.

Principles and practices of supervision and training

Operation of a computer and assigned software

Recordkeeping and report preparation techniques

Public speaking techniques

Basic budget preparation and control

Public relations techniques.

ABILITY TO:

Coordinate, oversee, and participate in a variety of outreach, recruitment, and new student orientation functions, including program advisement, pre-enrollment, orientation, and support services to facilitate, enhance, and assure smooth student enrollment at the College

Oversee and participate in providing consultation and assistance to prospective and current students, parents, and the public concerning College admissions, enrollment, programs, and services.

Train and evaluate the performance of assigned personnel

Develop, implement, and conduct recruitment and outreach activities at secondary schools

Oversee and participate in the preparation and distribution of correspondence and a variety of promotional and informational materials.

Communicate effectively both orally and in writing.

Establish and maintain cooperative and effective working relationships with others

Prepare and deliver oral presentations

Meet schedules and timelines

Plan and organize work

Work independently with little direction

Operate a computer and assigned software

Oversee and participate in the preparation and maintenance of various records and reports

To apply, visit https://apptrkr.com/9758565

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