APPLICATION The following documents must be scanned into your online application: • Letter of Intent • Current Resume • Three (3) letters of recommendation from persons who can comment on your past employment record or three references. Current CUSD employees need only include the names of three professional references. • Application Assignment (see below) Application Assignment: Social Media Campaign Analysis As part of the selection process, please submit a brief analysis (2–3 pages maximum) that demonstrates your understanding of effective digital communications and social media engagement. Please complete the following: 1. Identify Three Social Media Campaigns - Select three social media campaigns from major organizations, brands, public agencies, or educational institutions that you believe effectively balance professionalism, audience engagement, and brand consistency. - Include screenshots or links to representative posts or campaign materials. 2. Campaign Evaluation For each campaign: - Describe what you believe the organization did well. - Explain why the campaign was engaging and effective. - Identify one or two elements you would improve and explain your reasoning. 3. Application to Public Education - Based on your analysis, describe the key elements of an engaging, professional, and trustworthy social media campaign for a public school district such as Capistrano Unified School District. - Include examples of content, messaging strategies, audience engagement techniques, and metrics you would use to evaluate success.

EDUCATION: - Bachelor's degree from an accredited institution in Mass Communication, Marketing, Journalism, Public Relations, or a related field. Advanced degree in related areas may be substituted for one year of work experience. - Accreditation in Public Relations (APR) credential preferred - Certificate in Marketing from an established institution EXPERIENCE: A minimum of 5 years of of experience in public relations, news reporting, and public affairs in a large public or private sector organization. Experience with public education agencies is desirable. LICENSE: Possess a valid California Driver License. APPLICATION ASSIGNMENT: Submissions will be evaluated on communication skills, strategic thinking, understanding of digital engagement, creativity, and alignment with the mission and values of a public educational institution.