MARKETING, COMMUNICATION, AND INNOVATION OFFICER 

THE POSITION 

The Marketing, Innovation, and Communication Officer will perform professional-level public  relations work in support of the District’s public information and community outreach strategies. They  should have experience in the classroom setting, as well as site administration and be familiar with a  variety of educational tools and instructional practices that are best employed in a classroom setting.  This individual will also be tasked with being a primary component in the implementation of the  district’s vision with innovation, 21st century learning, and media usage, not only helping to ensure  students and staff are amenable to the initiatives, but communicating its value and impact with the  community and Governing Board. The Officer will also help develop connections with the community  to generate real-world opportunities that integrate school learning. 

RESPONSIBLE TO: Superintendent 

EXAMPLES OF DUTIES 

The duties listed are typical, but not exclusive: 

Reasonable accommodations may be made to enable individuals with disabilities to perform the  essential functions.  

• Plans, develops, and implements public relations strategies and activities.  • Designs and implements communication strategies that maximize community and  stakeholder engagement. 

• Manages content of District communication tools, including websites, press releases, photo  opportunities, announcements to the community, public access television, social media, and telephone messaging, including District photography and video production. 

• Plans, manages, and publicizes District sponsored community and other events including  special programs, tours, press conferences, exhibitions, etc. 

• Plans and participates in forums related to innovation and technology integration that are meant  for staff and/or community stakeholders. 

• Incorporates innovative technology, timely and relevant professional development for teachers,  staff, and administration. 

• Creates training tools, like videos, tutorials, and media to foster the most current instructional  practices in our classrooms. 

• Provides assistance to administration in being able to identify and model best practices  associated with the District’s vision that includes, but is not limited to, a variety of educational  resource tools that can further student engagement in a formative setting, the district-wide use  of a learning management system, and accessing and navigating through a data and assessment  warehouse. 

• Manages staff/student media teams, teaches media, and gives hands-on opportunities to create  video, graphics, and social media content for students. 

• Interacts with the IMS Department regarding access to appropriate resources for students and  staff.  

• Meets regularly with teachers and administrators to plan and implement instructional strategies that  integrate best teaching practices into classroom instruction and support differentiated learning.  • Plans and presents professional development seminars for teachers, support staff, and  administrators, as needed. 

• Assists the District in determining the current level of technology integration at every grade  level across all curricular areas and school sites.  

EXPERIENCE / SPECIAL SKILLS 

• Minimum of 5 years of classroom teaching experience or working with classroom teachers in  an instructional framework.  

• Familiarity with Google Apps for Education, social media platforms, and related instructional  products and their impact on the classroom.  

• Have a broad understanding of learning platforms and 21st century instructional practices. • Familiar with video editing software (e.g., Final Cut Pro). 

QUALIFICATIONS AND DESIRED CHARACTERISTICS 

• Professional teacher’s credential with Administrative Services Credential  • Experience working in a similar position in public education is strongly preferred  • Experience in developing and presenting on facets of the District’s instructional vision • Google and/or Apple certified  

• A leadership style that models high personal and professional standards, ethics, and dedication  to excellence  

• Proven skills in fostering a team culture and collaborative decision making  • Articulate communicator with strong interpersonal skills  

• Proven ability to attend to details while overseeing multiple tasks and deadlines  • Extensive knowledge of effective personnel practices  

• Experience with data-driven improvement planning and intervention 

• Knowledge of curriculum and instruction and the use of differentiation 

• Knowledge of social media platforms and effective usage in a school setting  • Ability to develop graphics for flyers, events, and websites and experience with video editing  through the Adobe suite  

OTHER DUTIES 

Please note this job description is not designed to cover or contain a comprehensive listing of activities,  duties or responsibilities that are required of the employee for this job. Duties, responsibilities and  activities may change at any time with or without notice  

EDUCATION 

? Master’s degree or higher, from an accredited college or university. 

WORK ENVIRONMENT  

? The work environment characteristics described here are representative of those an employee  encounters while performing the essential functions of this job. Reasonable accommodations  may be made to enable individuals with disabilities to perform the essential functions.  

? Requires prolonged sitting or standing, physical exertion to manually move, lift, carry, pull or  push heavy objects or materials, stooping, kneeling, crawling, bending, turning, reaching,  climbing and balancing. 

? Must work indoors and outdoors year-round, in noisy and crowded environments, and around  dust, fumes, and odors.  

? The information contained in this job description is for compliance with the American with  Disabilities Act (ADA) and is not an exhaustive list of the duties performed for this position. ? Additional duties are performed by the individuals currently holding this position and  additional duties may be assigned.  

PHYSICAL DEMANDS  

The physical demands described here are representative of those that must be met by an employee to  successfully perform the essential functions of this job. Reasonable accommodations may be made to  enable individuals to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to sit to perform computer  functions. The employee frequently is required to use hands to finger, handle, or feel and talk or hear.  The employee is occasionally required to reach with hands and arms. The employee must occasionally  lift and/or move up to 10 lbs. Specific vision abilities required by this job include close vision and  ability to adjust focus.  

TRAVEL  

Travel between school sites and the District office is expected for this position. Attendance at regional  and/or national conferences may also be required. 

WORK YEAR: 224 Days 

SALARY: Certificated Administrative Salary Schedule - Director BOARD

APPROVED: June 14, 2022