Social Media & Campus Engagement Strategist
Salary: $5,504.00 - $6,963.00 Monthly
Job Type: Full Time
Job Number: 20240923
Closing: 10/6/2024 11:59 PM Pacific
Location: Merced College, CA
Department:
Range 2640 Hours/Week12 Months/YearInterviews are tentatively scheduled for the week of October 14thReady to join the transformation? Merced College is not just your ordinary community college - we're pioneers of change, ready to redefine the educational landscape and set new standards for excellence! Situated in the heart of California's vibrant Central Valley, Merced College isn't just a workplace; it's a gateway to endless possibilities!Innovation at its Finest: At Merced College, innovation isn't just a buzzword - it's our way of life! We're committed to staying ahead of the curve with cutting-edge technology, transformative instructional practices, and unparalleled customer service. Join us as we pave the way for the "new" community college experience!Invested in you: At the heart of Merced College's success are our dedicated employees. That's why we prioritize your well-being, happiness, and professional growth. With a culture of support and employee engagement initiatives, we ensure that every member of our team feels valued and empowered to reach their full potential.About Us: Founded in 1962, Merced College boasts a rich history of academic excellence and community engagement. But we're not stopping there! We're on a mission to revolutionize the community college experience, blending tradition with innovation to create a dynamic learning environment unlike any other.Location Perks: Nestled amidst stunning natural landscapes, Merced is more than just a place to work - it's a lifestyle! Imagine living in a picturesque town with access to the Bay Area, Sacramento, and the breathtaking Yosemite National Park just a stone's throw away. With affordable housing options and a thriving community of 90,000 residents, Merced offers the perfect balance of urban amenities and small-town charm.Don't miss out on this incredible opportunity to be part of something truly extraordinary. Join the Merced College family today and embark on a journey of innovation, growth, and fulfillment! If you're passionate about making a meaningful impact, fostering innovation, and empowering others to succeed, then Merced College invites you to join. Embrace the opportunity to be part of a dynamic community dedicated to shaping the future of higher education. Apply now and let's embark on this exciting journey together! Apply now and let's shape the future together!As a pivotal member of the Office of External Relations and Merced College Foundation, the Social Media and Campus Engagement Strategist elevates Merced College's digital presence and campus culture through innovative strategies. You will spearhead creative social media campaigns, drive community interaction, and coordinate key campus events, including managing the Merced College mascot program. Your expertise in social media trends and digital content creation will ensure cohesive, engaging content that resonates with our diverse audiences. We seek someone who combines creativity with practical analysis to enhance our outreach and foster robust community engagement. Ready to join a dynamic team and make a lasting impact? Apply now!
Merced College Mission
At Merced College, students are our focus, and we are known by their success. We transform lives through education and workforce development.
Merced College Vision
Enriching our community through educational experiences and support services:
• Degree/Certificate Programs• Transfer• Career Technical Education• Workforce Training• Lifelong Learning• Basic Skills• Community Engagement
Merced College promotes student success through equitable access, continuous quality improvement, and institutional effectiveness, all with a focus on student achievement.General Description:
Under general supervision, The Social Media and Campus Engagement Strategist develops and implements innovative strategies to enhance Merced College's digital presence and campus culture. This critical role involves leading creative social media campaigns, driving community interaction, and orchestrating activities that foster robust engagement within both the campus and wider community. The strategist will also manage the Merced College mascot program and play a key role in coordinating significant campus events, contributing to an inclusive and vibrant educational environment.
Examples of Duties
Essential Functions:
• Develop and lead dynamic social media strategies across platforms to elevate Merced College's profile and connect with diverse audiences• Generate engaging, platform-specific content such as posts, videos, stories, and live sessions that promote college events, achievements, and initiatives, ensuring a cohesive voice and brand consistency• Monitor and analyze the performance of social media campaigns and interactions, using data to refine tactics and increase engagement and reach• Collaborate with the External Relations team to integrate social media strategies with broader marketing and outreach campaigns• Plan and promote key college events through social media and other digital channels.• Manage all aspects of the college mascot program, including recruiting and training student performers, scheduling appearances, and maintaining the mascot costume• Actively engage with the college community and the public on social media platforms, responding to comments and fostering a positive online environment• Proactively keep abreast of social media and AI trends, tools, and best practices to continuously improve engagement strategies and implement innovative solutions• Support crisis communication efforts on social media, collaborating with the public relations team to quickly address and manage sensitive situations• Contribute to fundraising, alumni relations, and community outreach efforts by developing and promoting events and campaigns that enhance community ties and support college goals.• Serve as a liaison for the college at community and campus events, enhancing visibility and fostering relationships with external partners and stakeholders• Coordinate and execute campus-wide and community events designed to engage the campus, strengthen community ties and enhance the visibility of Merced College• Perform related duties as necessary to support the evolving needs of the college and its community
Knowledge of:
• Best practices, trends, and tools for social media platforms (ex: Facebook, Instagram, Twitter/X, TikTok, and LinkedIn)• Principles and techniques of digital content creation, including writing, graphic design, video production, and editing• Strategies for building and maintaining digital audience engagement and community interaction• Event planning and management, including understanding of logistics, vendor management, and public safety regulations• Current practices in community outreach, public relations, and marketing• Techniques for effective team collaboration and cross-departmental communication• Applicable laws, codes, regulations, and guidelines related to privacy, publicity, and content accessibility on digital platforms• Basic project management principles and practices, especially related to event organization and promotional campaigns
Ability to:
• Develop, implement, and evaluate dynamic social media strategies and campaigns that effectively target diverse audiences• Develop comprehensive strategies that integrate digital engagement with overall marketing and community outreach objectives• Create and curate engaging and accurate content tailored for different platforms and audiences Analyze and interpret social media metrics to guide strategy adjustments and report on ROI• Coordinate and promote campus and community events that enhance college spirit and community engagement• Manage multiple projects simultaneously, balancing strategic planning with day-to-day execution tasks• Collaborate effectively with a variety of stakeholders including students, faculty, community members, and external partners• Communicate clearly and effectively both verbally and in writing• Be a strong team player with a proven track record of collaborative project management and a commitment to a positive, inclusive workplace culture• Adapt to emerging technologies and changes in the digital landscape to continuously improve engagement efforts• Demonstrate cultural competence and inclusivity when engaging with diverse populations both online and during campus events.• Promote and incorporate culturally affirming DEIA and anti-racist principles to nurture and create a respectful, inclusive, and equitable learning and work environment. In conducting their duties, staff members shall respect and acknowledge the diversity of students and colleagues
Typical Qualifications
Required:
• Bachelor's degree AND one (1) year of applicable experience OR applicable certificationsOR• Associate's degree AND four (4) years of applicable experience AND applicable certificationsOR
• the equivalent education and experience.
• Demonstrate sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students
Desired Qualifications:
• Bachelor's Degree in Communications, Marketing, Public Relations, or related field• Proven experience in social media management and digital content creation, with a strong portfolio demonstrating successful engagement• Demonstrated capability in event planning and execution, showcasing the ability to manage logistics and coordinate large-scale events• Excellent organizational skills, capable of multitasking projects with attention to detail and deadlines• Effective communication skills, adept at producing compelling content and engaging diverse audiences• Proven ability to think strategically and develop innovative solutions that align with organizational objectives• Familiarity with using AI technologies for strategic planning and content creation, enhancing engagement and operational efficiencies• Leadership in conceptualizing and implementing initiatives that enhance community engagement and support institutional growth• Creative and innovative thinker, with an ability to adapt strategies to dynamic environments and solve problems under pressure• Enthusiastic about participating in community engagement and understanding the unique dynamics of a collegiate environment
PHYSICAL DEMAND AND WORKING ENVIRONMENT
The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individual with disabilities to perform the essential job functions.
Environment
Work is performed primarily in an office environment with some travel to different sites; incumbents may be required to work extended hours including evenings and weekends.
Physical Ability to:
• Hear and understand speech at normal levels• Communicate so others will be able to clearly understand normal conversation• Read printed matter and computer screens• Stand or sit for prolonged periods of time• Bend, twist, stoop, kneel, crawl, push, and pull• Reach in all directions• Work at a desk, conference table or in meetings of various configurations• Operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard
Vision
See in the normal visual range with or without correction.
Hearing
Hear in the normal audio range with or without correction.
Supplemental Information
How to Apply:
• Submit a complete application by the closing date/time on the Merced College career pages at https://www.governmentjobs.com/careers/mccd/transferjobsRequired Documentation:
• Letter of interest addressing your qualifications for the position (cover letter)• Resume• List of three professional references (no reference letters permitted)• Legible unofficial college transcripts; transcripts must include the degree major and date the institution granted the degree; official copies are not required unless applicant is hired• If Applicable, Foreign transcripts must include a U.S. evaluation and translation completed by an approved organization per the State of California Commission on Teacher Credentialing.https://www.ctc.ca.gov/credentials/transcriptsOnly the required documentation as listed above will be accepted for this recruitment. Any additional documentation will be removed from your application profile.Interview Information:
Those applicants deemed highly qualified for the position will be invited to appear for oral interviews before a screening committee. A limited number of candidates will be invited to interviews. Interviews will be scheduled onsite.Employee Benefits:
Employee Benefits: Health benefits for the employee and all their eligible dependents cost employee's only $12 per month and provide access to PPO medical coverage, PPO dental coverage, VSP Vision coverage, and more! Please visit our https://www.mccd.edu/about-merced-college/divisions/human-resources/benefits/ for more details about our incredible employee benefits. In addition, sick leave and retirement benefits are also provided.Condition of Employment:
The selected candidate must be fingerprinted and tested for tuberculosis at his/her own expense prior to the start of employment. In compliance with the Immigration Reform Act of 1986, all new employees are required to verify their identity and the right to work in the United States. An applicant must be able to perform essential functions of the position with or without reasonable accommodations. All offers of employment are subject to approval by the Board of Trustees.Individuals with disabilities may request any needed accommodation to participate in the application process. Please submit your request with your application to the Human Resources Office.
Merced Community College District is an Equal Opportunity Employer
To apply, visit https://apptrkr.com/5670748
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