Communications and Marketing Specialist
Hartnell Community College
Salary: $5,937.00 - $7,216.00 Monthly
Job Type: Full-Time Classified
Job Number: 202400179
Location: Main Campus 411 Central Avenue, Salinas
Department: Marketing
Closing: 8/23/2024 11:59 PM Pacific
Description
Under general supervision, provides professional communications and marketing support to the Director of Communications, Marketing and Public Relations, and College departments; assists with the development, implementation, and integration of social media, informational and marketing programs, campaigns, and materials; oversees consistency of College branding, messaging, and voice across print, website and other digital platforms; assists with media relations; analyzes and reports on campaign metrics and key performance indicators; and performs related duties as assigned.
Examples of Duties
REPRESENTATIVE DUTIES:
• Provides professional support to the College and departments with the development and implementation of marketing, informational and community outreach campaigns and communications including assisting with the development of print, website and digital content.• Coordinates and implements social media and digital outreach and informational campaigns including developing digital content, placing social media ad buys and selecting platforms; maintains consistency of College message and brand across multiple platforms; researches and responds to comments and inquiries; may assist in print and other media advertising buys, placement and performance tracking.• Analyzes and reports on website, social media and other marketing campaign metrics used for campaign optimization and reporting; analyzes user engagement, impressions/ reach, return on investment, etc., and recommends campaign enhancements and improvements.• Oversees and performs website content management; ensures content is timely, consistent with College branding and voice, and aligns with the College's mission, vision and values.• Assists with the development and maintenance of Collegewide print and visual assets standards and protocols; reviews departmental work for College branding, image and messaging consistency; ensures proper use of College logos and other marks.• Proofreads and edits a wide variety of written materials; performs basic editing on photography, video and other digital media.• Researches, designs, develops and arranges the publication of communications and marketing materials for internal and external communications including brochures, flyers, newsletters, forms, maps, calendars, directories, advertisements and other publications; functions as a photographer and graphic artist as required.• Assists with College media relations and sports information; drafts press releases and distributes once approved; represents and performs the duties of the Community and Marketing division during formal and informal Emergency Operations activations.• Researches, collects and compiles information, including statistical and financial data from a variety of sources for various projects and special and periodic reports; organizes and maintains department records management systems including digital image and media library.• Manages ADA compliance for the College website and other marketing media; conducts accessibility audits for web content and provides training and support for faculty and staff on best practices for accessibility for website and other media products.
Other Functions:
• Attends and may represent the College at local, regional, state and national conferences, and with community and business groups.• Oversees and participates in the planning and implementation of College marketing-related events.• Provides administrative and clerical support for the department as assigned by supervisor, including purchasing, contracting and related activities as needed.• Performs other related duties as assigned.
Typical Qualifications
Knowledge of:
• Principles, methods and practices applicable to the design and implementation of public relations, community outreach and marketing programs.• Newsworthiness, storytelling and what makes content interesting from the target audience's perspective• Principles of social media marketing including knowledge of social media channels, online engagement strategies, and platform analytic tools.• Web content management systems usage at a level needed to create, edit and publish digital content on websites and mobile platforms.• Direction, goals, objectives, policies, procedures and practices of College brand, image and digital communication strategy.• Common issues and challenges facing a diverse population of community college students.• Event planning, workshop organization and meeting facilitation practices.• District budgeting, payroll and general accounting system operations, practices and procedures.• Methods, practices, terminology and procedures used in print and graphic design.• Digital cameras, videography and photographic techniques.• Graphic arts and digital design tools in the Adobe Creative Suite used for digital imaging editing, graphics creation, and page layout design and production.• Research methods and analysis techniques.• Principles and practices of sound business communication; correct English usage, including spelling, grammar and punctuation.• Federal, state and local laws, regulations and court decisions governing area of assignment including Family Educational Rights and Privacy Act (FERPA).
Skills and Abilities to:
• Perform a variety of specialized professional-level communications, marketing and public relations activities related to the development, implementation and promotion of the College's story, programs and services.• Ask effective questions and develop rapport/trust with story subjects in order to develop engaging print, visual, audio and video content.• Draft press releases and maintain positive media relations.• Provide information and guidance within a professional setting on marketing and promotional strategies to meet District strategic and other goals.• Write, proofread and copy edit highly detailed collateral and digital information and identify errors, conflicts, omissions and other problems quickly and with a high degree of accuracy.• Interpret, apply and explain policies and procedures and reach sound decisions in assigned areas of responsibility.• Communicate effectively, both orally and in writing.• Compose clear, concise and comprehensive analyses, correspondence, reports, studies, agreements, presentations and other written materials from limited instructions.• Operate a computer and use standard business software.• Exercise tact and diplomacy in dealing with sensitive, complex and confidential student issues and situations.• Establish and maintain collaborative and effective work relationships with those contacted in the performance of required duties.• Demonstrate an understanding of, sensitivity to, and appreciation for the academic, ethnic, socio-economic, disability, and gender diversity of students and staff attending or working on a community college campus.
Supplemental Information
A bachelor's degree with coursework in marketing, business communications, public relations or a related field and two years of progressively responsible professional experience involving marketing and communications, public relations and/or the implementation of multi-platform social media campaigns; or an equivalent combination of training and experience.
LICENSES AND OTHER REQUIREMENTS:
• A valid California driver's license and the ability to maintain insurability under the College's vehicle insurance program or the ability to travel to other College campuses and locations.• Bilingual skills in a designated second language is desired.
CONDITIONS OF EMPLOYMENT:Regular, full-time, 12-month per year classified position on Main Campus. Weekly Schedule: Monday - Friday, 8:00 a.m.- 5:00 p.m. Starting salary: $5,937/monthly (Step A). The salary range 34 on the CSEA salary schedule is $5,937 - $7,216 (5 Steps). The district provides health benefits, consisting of full medical, dental, and vision insurance for employees and a high percentage of coverage for eligible dependents. District-paid life, accident, and income protection insurance is provided for the employee only. Must become a Public Employees' Retirement System (PERS) member.
APPLICATION PROCEDUREThe following documentsMUST be uploaded as attachments to your online application:1) Resume2) Cover letter3) Unofficial College/university transcripts
Diversity StatementThe following statement MUST be completed in your online application:Provide a statement about yourself that specifically demonstrates sensitivity to the needs of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students and the community at large.
Fostering a Culture of CareCaring Campus, developed by the Institute for Evidence-Based Change (IEBC), is dedicated to creating a culture of care within community colleges. The objective of IEBC'shttps://www.hartnell.edu/hr/caring-campus.html program is to increase student retention and success. We understand that when students feel connected to their college, they are more likely to succeed academically.
At Hartnell College, we embrace the Caring Campus culture. By implementing intentional, campus-wide behavioral commitments, we enhance our existing student success initiatives and create an environment where care and support are integral.
Join us on this journey of fostering a caring environment where students thrive. Together, we can transform Hartnell College into a place where care and success go hand in hand, empowering our students to reach their full potential.EEO StatementHartnell Community College District is an Equal Opportunity Employer committed tonondiscrimination on the basis of ethnic group identification, race, color, language, accent, immigration status, ancestry, national origin, age, gender, gender identity, religion, sex, sexual orientation, transgender, marital status, veteran status, medical condition, physical or mental disability consistent with applicable federal and state laws.
To apply, please visit https://apptrkr.com/5489922
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