Director of Marketing and Communications

Position Type: Management

Tenure Information:

Position Code: 1API01

FTE: 1.0

Pay Rate (or Annual Salary): $111,300 - $135,300/annual

FLSA:

Job Location: Chabot College, 25555 Hesperian Blvd., Hayward, CA 94545

Department: Public Relations, Marketing & Government Relations

Job Summary:

The Chabot-Las Positas Community College District is seeking a Director of Marketing and Communications located at Chabot College in Hayward, CA

The Chabot College Community

Chabot College is committed to educational equity in its academic programs and college services so that students may achieve their personal, educational, and career goals. Our equity work today builds upon a strong history: the Puente and Umoja programs were first created at Chabot College, and have since been replicated across the state. These programs have paved the way for a series of additional educational and student support programs intentionally focused on equity that thrive at Chabot College today. Chabot College is located in Hayward, California, the third most diverse city in the United States. We serve a highly diverse student population and are proud to be designated as a Hispanic Serving Institution. Information about the demographics of our campus community can be found https://www.chabotcollege.edu/ir/index.asp.

Serving our diverse community requires a culturally-responsive approach that recognizes the myriad strengths and assets that our students bring to the campus community. We do so by promoting a classroom and co-curricular learning environment that is inclusive, collaborative, engaging, and challenging, and where respect, dignity, and integrity are core values. We see students as producers of knowledge, not just consumers of knowledge. We work to reframe inequities as a problem of practice, and view the elimination of inequities as an individual and institutional responsibility.

Joining Our College Community

We seek equity-minded applicants who demonstrate they understand the benefits diversity brings to an educational community. We look for applicants who:

1. Value and intentionally promote diversity and consciousness of difference

2. Demonstrate cultural humility and an ongoing desire to improve cultural competence

3. Are dedicated to addressing issues of social justice

4. Accept their shared role and responsibility in addressing opportunity and achievement gaps experienced by students

5. Have experience and success in closing student equity gaps and engaging in equitable practices, or are knowledgeable and enthusiastic about implementing practices that achieve these goals

6. Actively seek to identify, disrupt, and remove institutional and/or systemic barriers that adversely impact historically marginalized communities

7. Empower the underrepresented and underserved

8. Foster students' potential to become global citizens and socially responsible leaders

9. Believe that all people have the right to an education and work environment free from fear, harassment, or discrimination

MANAGEMENT RESPONSIBILITY

The Director of Marketing and Communications is a position designated by the Board of Trustees of the Chabot-Las Positas Community College District. The incumbent is responsible for the satisfactory completion and/or coordination of the listed duties and responsibilities either directly or through administrative review. The incumbent is charged by the Board of Trustees with the satisfactory implementation of Board policies and District procedures as applicable to the position.

GENERAL DESCRIPTION

Under direct supervision of the District Executive Director of Public Relations and Governmental Affairs and indirect supervision of the College President, the Director of Marketing and Communication will coordinate and implement a college wide program of public information, community relations, and marketing.

This is a grant/categorically funded position. Continuation of this position is contingent upon available funding on a year to year basis.

Representative Duties:

1. Create a college wide department offering services for marketing, public relations, advertising, graphic design, website design and content, and special events;

2. Provide counsel to the College President, administrators, deans, faculty, classified staff, and students regarding present and potential public relations concerns and issues;

3. Coordinate and direct all marketing and public relations activities at the college in collaboration with the District and sister college; including the College website;

4. Serve as chair of the college’s marketing and outreach committee;

5. Serve as a member of the President’s Cabinet, College Council, and College Enrollment Management Committee;

6. Develop and implement an integrated marketing communications program designed to support the College’s goals and objectives;

7. Create and implement a consistent message and visual identity for the College;

8. Create and implement College recruitment mass media advertising campaigns;

9. Plan and implement targeted marketing campaigns;

10. Identify underserved populations within the College’s service area and develop specific communications programs to address these needs;

11. Assist divisions and departments with marketing strategies and collateral materials in support of long term goals, message, and image;

12. Write, edit, and coordinate the development and production of college wide and departmental marketing materials including brochures, flyers, postcards and posters;

13. Develop College editorial and graphic standards for publications and the web;

14. Review campus publications for clarity of format, content, and conformity of college’s graphic and editorial standards;

15. Assist in the development of exhibits, audiovisual materials, speeches and other external communications tactics;

16. Develop marketing strategy for website, write web content as needed, monitor website for currency of information, to attract potential student and increase enrollment;

17. Provide marketing and public relations support for College Foundation, as needed;

18. Serve as media liaison for the College and as College spokesperson when appropriate; maintain good working relationships with media and key community organizations;

19. Plan and implement special events;

20. Supervise press release planning, writing, and distribution;

21. Develop, maintain, and monitor annual marketing budget;

22. Maintain photo archive for college; hire photographers as needed;

23. Keep apprised of College news and maintain effective contacts with College administration, faculty, staff and students;

24. Provide a clearinghouse for general information about the College, its history, and present activities and future plans;

25. Maintain a resource file on College information, including biographies, pictures, mailing lists and resource publications;

26. Assist with marketing and public relations activities for the District as needed and coordinate efforts with other Colleges/Centers in the District;

27. Serve on the communications council consisting of the District Executive Director, Public Relations and Governmental Affairs, Outreach Administrators, and marketing and communication Directors;

28. Provide communication support for the President and other administrators, as needed;

29. Supervise and evaluate assigned staff;

30. Perform related duties as assigned.

NOTE: This administrative class specification is not necessarily all-inclusive in terms of duties and responsibilities.

Minimum Education and Experience:

Education and Experience:

Qualified candidates will possess a Baccalaureate degree from a four-year accredited college or university in a relevant field such as journalism, advertising, marketing, English, and public relations AND three to five years of experience in public relations and marketing.

Demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college students and staff.

License: Possession of a valid California Driver’s license is required. The Director must be able to provide his or her own transportation to perform work-related duties.

Minimum Qualifications:

Knowledge, Skills and Abilities:

1. Public relations and marketing principles and practices;

2. Public information channels, and reporting techniques;

3. Techniques of news writing, editing, and producing information;

4. English usage, grammar, composition, vocabulary, spelling and punctuation;

5. Photography methods, techniques and equipment;

6. Computer usage;

7. Editing and preparing articles for publication (including electronic documents);

8. Researching and preparing newsworthy articles;

9. Photographing and coordination of activities for publications;

10. Understanding and following oral and written directions;

11. Maintaining a positive public image;

12. Interacting with staff and students in planning and conducting public relations activities;

13. Working knowledge and skills in computer usage, including setting up and maintaining web pages and internet connectivity;

14. Extensive and successful experience in respectful and sensitive communications with people at all levels within organizations, who are diverse in their cultures, language groups, and abilities;

15. Demonstrated oral and written communication skills, including persuasive public speaking;

16. Budget management, including statistical and financial reporting;

17. Demonstrated skill in marketing techniques, website management, promotional materials production and event coordination;

18. Experience working in a team environment to accomplish the goals and priorities;

19. Ability to serve as an effective representative of the College, District, and President

Desirable Qualifications:

Job Work Schedule: Schedule

Physical Demands and Working Environment:

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Work in a sitting position for extended periods of time; function with sufficient static strength, extent flexibility and manual dexterity at the level required to perform the representative duties.

Posting Number: AS600P

Open Date: 12/21/2022

Close Date: 1/20/2023

Open Until Filled: No

Special Instructions to Applicants:

The Board of Trustees has implemented a vaccine mandate for all employees. Accordingly, finalist(s) must comply with the vaccine mandate prior to being forwarded to the Board of Trustees for approval. See vaccine mandate information at http://districtazure.clpccd.org/policies/files/docs/BP7330.pdf

Notification to Applicants:

The Chabot-Las Positas Community College District reserves the right to close or not fill any advertised position

Instructions for Personal Qualifications Statement:

The purpose of the personal qualifications statement is for you to provide information on how your education and experience relate to the requirements and duties of the position. There is no form to complete. Applicants are requested to provide their personal qualifications statement by uploading a document, the same way as you do for your cover letter.

To apply, visit https://apptrkr.com/3748270

It is the policy of this District to provide equal opportunity in all areas of

employment practices and to assure that there shall be no discrimination against

any person on the basis of sex, ancestry, age, marital status, race, religious

creed, mental disability, medical condition (including HIV and AIDS), color,

national origin, physical disability, family or sexual preference status and other

similar factors in compliance with Title IX, Sections 503 and 504 of the

Rehabilitation Act, other federal and state non-discrimination regulations, and its

own statements of philosophy of objectives. The District encourages the filing of

applications by both sexes, ethnic minorities, and the disabled.

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