SBDC Marketing Coordinator

Salary: $5,502.53 - $6,787.77 Monthly

Job Type: Full Time

Job Number: 23-035

Closing:

11/30/2022 6:00 PM Pacific

Location: Long Beach, CA

Department: College Adv & Communications

Description

SBDC Marketing Coordinator

OPEN RECRUITMENT

(CURRENT VACANCY 100%)

RANGE 36 $5,502.53 - $6,787.77 Monthly

12 MONTH ELIGIBILITY LIST

*Applications will be accepted from Wednesday, November 9th through Wednesday, November 30th at 6pm*

The Long Beach Community College District is seeking qualified individuals for an opportunity as a SBDC Marketing Coordinator. This individual will manage, coordinate and implement all marketing, outreach and public relations activities to maintain visibility of the Los Angeles Regional SBDC Network and its programs and services. Work assigned requires knowledge of multimedia styles of communication and reporting, as well as organizational, marketing and outreach principles and methods.

The ideal candidate will have a Bachelor's degree and (3) three years of experience in journalism, public relations, marketing or a related field. If this describes you, we encourage you to apply for the opportunity to join the diverse, innovative and talented LBCC team!

AT-A-GLANCE POSITION INFORMATION

• Type of position: Full-time

• Location: LAC

• Salary: Range 36 $5,502.53 - $6,787.77 Monthly

• Advanced salary placement: Generally, new employees start at the first step on the salary schedule. Advanced salary placement may be considered on a case-by-case basis.

• Benefits: The District provides an excellent and comprehensive benefits package. Please refer to the Benefits tab for more details.

• Eligibility list: We reserve the right to use an established eligibility list for vacancies in this classification. The eligibility list will be valid for 12 months once approved by the Personnel Commission.

For further information on the position or application process, please contact (562) 938-5016.

ABOUT LONG BEACH CITY COLLEGE:

Here at Long Beach City College (LBCC), we celebrate equity, diversity and are committed to the principles of equal employment opportunity. We strive to ensure a positive and inclusive working environment for all.

Long Beach City College is committed to providing equitable student learning and achievement, academic excellence, and workforce development by delivering high quality educational programs and support services to our diverse communities. Please check out the LBCC mission and values and other strategic initiatives below to learn more.

• https://www.lbcc.edu/mission-values

• https://www.lbcc.edu/sites/main/files/file-attachments/eeo_plan__2019-2022_.pdf https://get.adobe.com/reader/

• https://www.lbcc.edu/sites/main/files/file-attachments/lbcc-strategic-plan.pdf https://get.adobe.com/reader/

• https://www.lbcc.edu/office-president

Duties

GENERAL PURPOSE

Under the direction of the SBDC Associate Director (SBDC Lead Center), or designee, manage, coordinate and implement all marketing, outreach and public relations activities to maintain visibility of the Los Angeles Regional SBDC Network and its programs and services. Assist in complex planning, organizing and coordination of events; development and production of advertisements, brochures, newsletters and network collateral materials. Research, develop guidelines, support implementation, manage, monitor and assist in enforcing marketing standards and processes across network. Coordinate with all involved parties and key stakeholders to deliver marketing and outreach campaigns and activities with successful results, such as campaigns to increasing awareness and attract new clients seeking SBDC services and maintaining a positive productive image for the Network and LBCCD.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this class.1. Develop and manage Network/Statewide marketing materials for the Network, Service Centers and Partners, including managing and cataloging collateral materials archives.2. Key point of contact in earned media campaigns, public relations activities, external media, press releases, etc. Interface and coordinate with District Communications team regarding media outreach, obtain approvals as appropriate, following District media protocols and guidelines.3. Assist Lead Center management team with branding strategies and network marketing activities. Research and identify key events and activities effective for outreach and dissemination of Network information and recruitment of new clients as appropriate.4. Assist and support Director and Associate Director in developing appropriately branded and packaging of training materials for the SBDC network.5. Manage, coordinate and oversee network and service center award submissions; identify opportunities (SBA, local, ASBDC and other organizations) and ensure timeline and submission deadlines are met.6. Oversee and manage network and lead center events, logistics and assist with Annual SBDC Network meetings and awards; annual network retreat. Assist with coordination of annual CA SBCC Conference with California regional leads.7. Identify opportunities, develop channels and process to promote network training and events.8. Develop and publish Network/Lead Center electronic newsletters to multiple stakeholders, such as legislators, key stake holders, service centers, etc.9. Coordinate with LBCCD Director of College Advancement, Public Affairs &Governmental Relations to schedule legislative events. Compile information packets and reports for annual events at LBCC or external sites. Coordinate SBDC Network activities as appropriate through the College. Coordinate follow-up activities for legislative visits as assigned.10. Maintain and manage Lead Center and service center signage and other visible identifiers of the program, and ensure standards are being followed in a consistent manner.11. Coordinate and maintain network/lead center website, social media channels, graphics image, content, branding and perform regular updates to the website and social media channels, including active posting of items consistent across all Network web presence.12. Develop and oversee production of annual Network Report and other communication pieces to key stakeholders, and District.13. Review and maintain advertising/outreach campaign and network collateral materials, marketing templates and related materials to ensure all service centers are in compliance with Network marketing policies.14. Act as Lead Center point of contact and liaison with service centers, external media, and manage partner and vendor relationships related to events and marketing activities.15. Maintain Lead Center master contact databases and coordinate mass mailings for network as needed.16. In collaboration with Regional Director and Associate Director,select, hire and direct assignments for marketing interns.17. Coordinate communications between Lead Center staff, District staff, campus, public, key stakeholders, and SBDC network service centers.18. Assist in event planning and coordination of special network events and functions, including coverage of events and coordination of VIPs.19. Develop content material and maintain and update periodically Network advertising, brochures, newsletters and other collateral materials.20. Research, identify and arrange speaking engagements, presentations or participation for Regional Director and Service Center Directors as appropriate to increase network and program visibility.

For the full position description, please click here https://www.schooljobs.com/careers/lbcc/classspecs/907599?keywords=sbdc%20marketing&pagetype=classSpecifications

Qualifications

Education, Training and Experience:

A typical way of obtaining the knowledge, skills and abilities outlined above is a Bachelor's degree from an accredited institution and a minimum of three years of experience in journalism, public relations, marketing or a related field or an equivalent combination of training and experience. Experience in project management and events planning is highly desirable.

Knowledge of:1. Multimedia styles of communication and reporting including web-based modes (such as social media channels) and electronic interactions for a variety of audiences.2. Organizational, marketing and outreach principles and methods.3. Media and public relations and advertising.4. Graphics design, printing, and mailing concepts and processes.5. Basic budget planning and forecasting.6. Advanced computer proficiencies including word processing, spreadsheets, relational databases, web tools and other current technology for promotional activities.7. Excellent oral and written communication skills.8. Modern office practices, procedures and equipment.9. Principles and practices of public administration for budgeting, purchasing and record keeping including management of media archives.10. Correct English usage, grammar, spelling, punctuation and vocabulary based on the AP Style Guide of Writing.11. Web content, website updating, usage of social media channels and other media for marketing and advertisingactivities.12. Vendor management, specifically relating to coordination of marketing and promotional activities and contract deliverables.13. Events planning and management.Ability to:1. Apply advanced research and evaluation techniques for college marketing and legislative needs.2. Work independently with minimal direction.3. Analyze situations accurately and adopt an effective course of action, and make recommendations to superiors.4. Prepare clear, concise and accurate reports, correspondence and other written materials.5. Organize, prioritize and implement multiple projects at the same time.6. Work with and be sensitive to a diverse multicultural and multiethnic environment.7. Maintain complete and comprehensive records and files, including archives.8. Communicate clearly and effectively, orally and in writing.9. Prepare clear, concise and comprehensive correspondence, reports and other written materials.10. Organize, set priorities and exercise sound independent judgment within areas of responsibility.11. Exercise tact and diplomacy in dealing with sensitive and complex issues and situations.12. Establish and maintain effective working relationships with District management, faculty, administrators, staff, students, community agencies, elected officials, media personnel, and others encountered in the course of work.

Licenses; Certificates; Special Requirements:

Meeting the minimum requirements of the position does not guarantee advancement in the selection process. Candidate qualifications will be assessed to determine those who meet and exceed requirements, and are deemed most competitive amongst the applicant pool to proceed.

APPLICATION AND SELECTION PROCESS:

To be considered a candidate for this position, all materials required should be received by the Long Beach City College Office of Human Resources by the closing date. Incomplete or late applications will be disqualified from further consideration. Qualified candidates will be notified in writing if they are moving forward in the selection process.

Application Process:

• Submit a completed online application through NEOGOV. All portions of the application must be entirely filled out to be considered for this position.

• If the position requires a college degree, transcripts or copy of a diploma, the required document must be attached at the time of application. Unofficial transcripts are accepted during this phase. For experience substitution in lieu of education, please make sure to attach a statement clearly outlining how your additional experience covers the education requirement, on a year-for-year basis, and qualifies you to be considered for this position.

• If you participate in and fail any examination segment, you must wait a period of 90 days (~3 months) to test again for the same classification.

Selection Process:

The following examination process may include the following segments and may be utilized during the selection process:

• Minimum Qualifications screening: (Pass/Fail)

• Subject Matter Expert (SME) Application Review: (Pass/Fail)

• Tutoring Demonstration and/or Oral Panel Interview: 100%

• Final interview: With Hiring Authority and Committee

*** PLEASE NOTE: The District reserves the right to utilize a flexible pass point (cut-off score) on any test part, and/or modify any test part. Examination procedures are subject to change as deemed necessary by the Executive Director, Classified Human Resources.***

Additional Information

Disability Accommodations

If you require special accommodations in the Application, Testing, Interview or Selection Process, you are required to notify the Human Resources Office at least two days prior to the closing date of the posting, by calling (562) 938-4352.

Transfer Requests for current LBCC Employees:

District employees may request to transfer by completing the https://www.lbcc.edu/sites/main/files/file-attachments/transfer-request-form.pdf https://get.adobe.com/reader/

LONG BEACH COMMUNITY COLLEGE IS AN EQUAL OPPORTUNITY EMPLOYER

The Long Beach Community College District is committed to the principles of equal employment opportunity and equity-minded hiring practices. It is the District's policy to ensure that all qualified applicants for employment and employees have full and equal access to employment opportunities and are not subject to discrimination in any program or activity of the District on the basis of ethnic group identification, race, gender, color, language, accent, citizenship status, ancestry, national origin, age, sex, religion, sexual orientation, transgender, parental status, marital status, veteran status, physical or mental disability or medical condition, or on the basis of these perceived characteristics.

To apply, visit https://apptrkr.com/3617611

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