Assistant Director of Marketing, Admissions and Communication at St. Mary's High School
Job Summary
Job Summary
The Department of Marketing, Admissions and Communication is focused on both strategic and tactical activities to raise brand awareness within the Central Valley. The Department will work to inspire potential students and their families, locate and connect with alumni and position Saint Mary’s as a strong, private, Catholic institution. The Assistant Director of Marketing, Admission and Communication will report directly to the Director of Marketing, Admissions and Communication.
Requirements / Qualifications
Requirements / Qualifications
Experience: * BA/BS degree from an accredited college or university in a field related to marketing and communications; advanced degree a plus. * Outstanding communication writing, and editing skills. * Video work a plus * Knowledge of the principles of marketing and communications and use of social media. * Ability to create, monitor, and adhere to budgets and production schedules. * Familiarity with the Adobe Creative Suite is a plus. * Able to manage multiple projects with shifting priorities and competing deadlines with attention to detail. Personal Qualities * Well spoken, with excellent grammar, diction, vocabulary. * Understanding of and agreement with the mission and philosophy of Saint Mary’s High School. * Ability to explain Saint Mary’s mission and vision in a compelling way. * Ability to keep sensitive information completely confidential. * Willing to think strategically and innovate to develop admissions and retention efforts * Committed to putting in the time necessary to see projects through to completion successfully and timely. Full time, year-round non-exempt position with additional hours likely required.
Experience: * BA/BS degree from an accredited college or university in a field related to marketing and communications; advanced degree a plus. * Outstanding communication writing, and editing skills. * Video work a plus * Knowledge of the principles of marketing and communications and use of social media. * Ability to create, monitor, and adhere to budgets and production schedules. * Familiarity with the Adobe Creative Suite is a plus. * Able to manage multiple projects with shifting priorities and competing deadlines with attention to detail. Personal Qualities * Well spoken, with excellent grammar, diction, vocabulary. * Understanding of and agreement with the mission and philosophy of Saint Mary’s High School. * Ability to explain Saint Mary’s mission and vision in a compelling way. * Ability to keep sensitive information completely confidential. * Willing to think strategically and innovate to develop admissions and retention efforts * Committed to putting in the time necessary to see projects through to completion successfully and timely. Full time, year-round non-exempt position with additional hours likely required.
Comments and Other Information
The role of the Assistant Director of Marketing, Admissions and Communication is split into three main areas as defined below:
Marketing and Communications:
* Under direction of the Director of Marketing, Admissions and Communication, the Assistant Director leads, plans, directs and implements overall strategies for all marketing admissions and communications on behalf of Saint Mary’s High School to increase visibility and deliver consistent messaging to internal and external constituencies.
* Works with internal teams on the creation, design, budget and production of strategic initiatives as assigned by the President and/or Director.
* Coordinates and helps create school publications, advertising and public relations communications.
* Manages all public facing aspects of the brand under the direction of the Director.
* Responsible for content creation for social platforms to include Facebook, Twitter and Instagram; content may be static or video; will work along with internal stakeholders as well as the Diocese of Stockton to ensure content is correct and represents the brand
* Work with Director on all marketing collateral and touchpoints, such as prints materials, advertisements (print or digital), school website, social media platforms and school wide communications.
Admissions:
* Responsible for representing and promoting the school to all stakeholders (parents, alumni and community) encompassing various strategic initiatives, including increased enrollment goals.
* Responsible for managing relationships with local schools in order to promote Saint Mary’s
* Work throughout the year to recruit potential students, give walking tours and share what it means to attend Saint Mary’s
Comments and Other Information
The role of the Assistant Director of Marketing, Admissions and Communication is split into three main areas as defined below:
Marketing and Communications:
* Under direction of the Director of Marketing, Admissions and Communication, the Assistant Director leads, plans, directs and implements overall strategies for all marketing admissions and communications on behalf of Saint Mary’s High School to increase visibility and deliver consistent messaging to internal and external constituencies.
* Works with internal teams on the creation, design, budget and production of strategic initiatives as assigned by the President and/or Director.
* Coordinates and helps create school publications, advertising and public relations communications.
* Manages all public facing aspects of the brand under the direction of the Director.
* Responsible for content creation for social platforms to include Facebook, Twitter and Instagram; content may be static or video; will work along with internal stakeholders as well as the Diocese of Stockton to ensure content is correct and represents the brand
* Work with Director on all marketing collateral and touchpoints, such as prints materials, advertisements (print or digital), school website, social media platforms and school wide communications.
Admissions:
* Responsible for representing and promoting the school to all stakeholders (parents, alumni and community) encompassing various strategic initiatives, including increased enrollment goals.
* Responsible for managing relationships with local schools in order to promote Saint Mary’s
* Work throughout the year to recruit potential students, give walking tours and share what it means to attend Saint Mary’s