Hayward Unified School District
Under general direction of the Superintendent or designee, the Public Information Liaison (PIL) works closely with District staff and the education community to research, write and disseminate information about the programs, activities, objectives, board, and staff. This position will have responsibility for producing a variety of materials for use by the media and staff. This position assists the Superintendent or designee with a wide variety of administrative and production functions.

Any combination equivalent to: A minimum of five years of increasingly responsible job related experience. A bachelor’s degree in Public Relations, Communications or related field is desired. The requirements listed below are representative of the knowledge, skills and/or abilities required.

Knowledge of:
Public school organization, operations, policies and objectives
Public Relations, marketing and media principles, practices and policies.
Elements of writing news releases and other material for news media and general publications.
General political dynamics, perspectives and concerns of various groups within the education and legislative communities.
Operation of computers and advanced software applications including word processing, spreadsheets, desktop publishing.
Correct use of English, spelling, grammar, punctuation and composition.

Ability to:
Keyboard at 60 words per minute from clear copy.
Read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Write clearly and persuasively for a wide variety of readers.
Write in different styles, depending on the material, including op/eds, press releases, PSA’s, power point presentations, marking brochures, event flyers, information materials, etc.
Maintain and update District Web site.
Creatively and effectively analyze situations and problems and adopt effective and appropriate courses of action.
Speak effectively before large and small groups.
Plan, edit, and produce publications and electron/visual presentations.
Listen, cooperate and collaborate in working with others, internally and externally.
Demonstrate initiative in seeking story opportunities for media use.
Identify, develop, and successfully present news and feature story opportunities to television, radio, newspaper, and magazine editors and reporters.
Take photographs with film and digital cameras.
Plan, coordinate and document projects; meet schedules and timelines.
Prioritize and schedule work on several projects simultaneously, re-prioritizing to meet deadlines.

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